Lots of individuals may believe that The Art of War, a legendary war treaty authored by ancient war strategist Sun Tzu, is an unusual as well as implausible manual for a business manager. However, Jane McKellar will most likely disagree. This particular businesswoman, who has obtained acknowledgement for her numerous achievements both in and out of business, says that this particular great publication has given her a lot of wisdom on running an enterprise as well as achieving success in numerous aspects of life.
But who's Jane McKellar anyway? Many in the realm of business enterprise could easily identify this name; besides, McKellar has long been included in several renowned lists, like Business Class Magazine’s “Top 50 Business Women in Australia,” “Top 10 Marketing Women in Australia,” as well as USA’s “Who’s Who in Business.” Aside from that, she has also been short-listed for Telstra’s Business Woman of the Year, and JML, Macquarie Bank and The Australian have also granted her as Director of the Year for 2 consecutive years, 2005 and 2006.
McKellar is recognized for her knowledge of business turnarounds. She is an expert in getting struggling companies back to their feet and even helping newly established brands gain a lot of recognition as well as profits. For instance, within the first twelve months of her stint as ElizabethArden Australia’s managing director, she arranged the event release of Curious by Britney Spears, a gathering that would eventually be known as the very successful fragrance launch in the history of Australian marketing. Besides gaining “Launch of the Year” for this particular event, the company likewise witnessed a major transformation in product sales under her time: after her initial year, three Elizabeth Arden colognes were listed in the top 10 bestselling fragrances in Australia, and profits for the brand’s long-time product Ceramide was improved and increased by virtually 80 per cent.
Besides her enormous accomplishment with Elizabeth Arden, McKellar has also started turnarounds for brands such as Stila beauty products. She directed the acquisition of this brand from Estee Lauder in 2006 as well as transitioned it to 14 countries around the globe, breaking even for costs after just 8 months right after purchase. McKellar has also acted numerous senior level roles in big and small companies. Unilever, Microsoft, NineMSN, Excite.com as well as Clarisonic are a few of the companies that she has successfully led towards achieving success.
So what exactly is McKellar’s actual secret towards prosperity? She shares that all of her inspirations are located in the famous war treaty stated earlier, Sun Tzu’s The Art of War. She firmly believes that business, like life, is a continuous war. Therefore, the best way to actually become successful in your undertakings is to handle it like one: with planning and strategizing, sensible judgment as well as relentless bravery and courage.
About the author: Edwin Mulquin is an entrepreneur who is very thankful to have known about applying war principles in achieving success both in life and business. Learn pointers of Jane Mckellar on business turnaround now.
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