Brand individuality is a delicate thing. Companies put a high premium on building their company’s distinction from all the other businesses in their industry. From the company’s logo and taglines right down to the colours and typescript, a single error in presentation can indicate problems in marketing campaigns. When your company is in the operation of giving out ring binders to customers or to the press, think about these fundamental tips and tricks prior to scheduling a run of 100 and more units.
Reflect on the role of your custom-made ring binders before anything else. Are you using ring binders in a convention environment that comprises of top level executives? Do you have a need for corporate ring binders to present your yearly financial report to the board of directors? Are you using ring binders to discuss your company history and branding identity to new clients? By understanding the reason why you need to utilize ring binders, you’ll have a less difficult time organizing a design or concept.
Make your branded ring binders easier to utilize and take with you. As the item essentially has your company’s logo, colours, and typescript on the cover or the slip case, users who carry it around-for whatever purpose- anywhere they go are practically advertising your business already. Consider a size that will go with most bags and consist of features, such as tabbed dividers, that make checking out less difficult. Tabbed dividers will allow your users to have immediate access to certain parts of your report or presentation, from your company’s background to the list of services you render.
Try a video component with your presentation binder. This is particularly beneficial if you’re giving out binders to the press or to younger target audience who are more receptive to multimedia pitches. Your video feature could be a DVD variation of the bound document or it could come with added features. There are some people who would prefer to watch a presentation about your new product or your entire business rather than reading several pages. But there are also some individuals who can digest information better when they have a written variation of a video presentation. So let your presentation binder take your business pitch up a notch by having an imaginative DVD component.
Ensure that the colours, the typescript, and your company’s logo are shown on the cover correctly and prominently. Your logo may be simple and your colours may appear typical, but they are distinct to your business, that's why see to it that your brand individuality is displayed effectively on your ring binder covers and/or slip cases.
Each item that bears your business’s identity is worth scrutinising. When it comes to ring binders that present your company and your pitch to target audience, careful evaluation will lead to better designs and better qualities that safeguard the outcomes your company demands.
Author bio - Ebony Seal resourced content from Showcase Creative - the company to go to when looking for branded ring binders for your particular kind of business.
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