Remarkably Design Business Catalogues Using Presentation Folders

If you are a business owner, one of the ways that you can engage in to be competitive with more recognized, similar businesses is by making an impressive business catalogue that’s not within the conventions of the brochure most people are acquainted with.  The major point is to be really innovative and to make use of top quality materials that will instantly earn the admiration and respect of those who will see it.

When most businesses show their items in a book or magazine format of catalogue, you can build a more favorable experience for your audience or customers by giving them a sample of the material with which your items are created.  This will not be easy to do with a magazine or book format of catalogue, but this project will be definitely workable if you would utilize presentation folders with inserts.

How is this easy? You begin by providing a design you wish the inserts to have.  If you’re in the apparel business, probably the inserts will contain images of the clothes for sale. On one side of the page, draw squares that you can individually cut out (it would be much better however if the makers of these inserts can cut the hole for you to not waste time - be sure to check if they can do that on your behalf) and attach the material sample or swatch to. You may ask for the inserts to be a very thin two-fold kind that you can just paste correctly to generate a single, solid piece as soon as you’re finished connecting the samples. This might sound plenty of work but the concept really is easy and the even better thing is that your catalogue will not be like what most individuals have been presented with before.

Another way of making this responsive catalogue is by making pockets for the inserts where you can put in the samples.  The samples will not be as secure, however, and can easily get lost but this strategy is just as effective.

Now, if you’re really out to inspire and completely set your image apart from the competition, take motivation from books - pop-up books and the likes of Griffin and Sabine by Nick Bantock.  Begin with a top quality presentation folder that stretches so the inserts can be multifaceted. You can transform the presentation of your items into a story and add more elements to the inserts to turn catalogue-viewing into a thrilling and highly sensory encounter.  Just be certain that your folder and inserts are made with the best quality materials and can endure the customisations that you plan to do.

Imagination and uniqueness are commonly an edge when it comes to business and marketing.  Whether or not you’re a small business, do not be lacking creative plans, transform very simple yet high quality items such as presentation folders and inserts into incredible tools for your business.

Author bio - Lachlan Verdon obtains innovative marketing tools for his business from Showcase Creative.